My last proper post (in 2011) was about using simple English and reduce the time to comprehension. The CommonCraft blog [1] by Lee LeFever has great examples of explaining ideas in an easy to understand manner.
In his interview by Huffington Post [2], Lee had some advice for entrepreneurs pitching to potential investors - paraphrased extensively below.
- Build context - try to get the investor to relate to the problem. A sense of 'I know that feeling'
- Tell a story of how some pain / obstacle is removed by using the product. Focus on the 'why' before the 'how'
- Use an analogy. Connect the product to something the investor already knows. Lee says that the producers of 'Alien' pitched it as 'Jaws in space'
I am not associated with Lee. However, if you are having difficulty explaining your idea, then Lee may be able to help you for a fee.
References:
- http://www.commoncraft.com/blog
- http://www.huffingtonpost.com/phil-simon/explain-effectively_b_2260908.html
